Training NEVER Ends
the support you need when you need it
Some franchises in the pet industry provide minimal training before letting their Franchise Owners off-leash, and limited ongoing support once their locations have opened. Not Wag N’ Wash. We’re here to help with whatever our Pet Store Franchise Owners need to make their business successful from Day One.
How We Support you
Training
An intensive, 2-phase program showing new Franchise Owners the ropes at our dedicated training facility, Wag University, and hands-on practical experience at one of our corporate-owned locations immediately before your Grand Opening.
Ongoing Support
We don’t think our animal companions are the only ones who should be spoiled! Each Pet Franchise Owner is assigned a “Guide Dog” to assist with team management, vendor relationships, training on operational systems, and more.
Field Support
Each Wag N’ Wash location gets a quarterly site visit from the Wag Team to conduct an on-site audit and provide thoughtful solutions to any issues an Owner may be experiencing. Additionally, Wag N’ Wash President Rob Flanagan visits each location annually to ensure that Franchise Owners have everything they need to continue operating smoothly.
Marketing Support
We take the guesswork out of effectively getting the word out about your new Wag N’ Wash pet franchise location! Each Wag N’ Wash Franchise Owner receives assistance with creating robust marketing calendars, negotiating local advertising campaigns, and more from a dedicated marketing expert.
Take a tour of our Broomfield, CO store
with Pet Store Franchise Owner, Mike Schreiber.
Meet Our PAW-Some
Support Team
Dan Remus
Top Dawg (Co-Founder)
Dan had many years of retail experience prior to founding Wag N’ Wash. Most recently, Dan held a position at Nordstrom, where he specialized in Human Resources and Employee Training & Development. Dan has a keen visual sense and is responsible for the concept and look and feel of Wag N’ Wash locations.
Jef Strauss
Top Dawg (Co-Founder)
Jef Strauss ran a multi-location retail business with his father for 17 years prior to founding Wag N’ Wash. He has great expertise in commercial real estate and site selection. His strengths include budget and financial planning, management, and growth initiatives. Jef is directly responsible for the successful growth of Wag N’ Wash.
Kristen Wellen
Pack Leader (President)
Kristen was responsible for shaping brand messaging and growing the marketing efforts of the entire franchise network as the Senior Director of Brand Marketing for Elements Massage, Fitness Together and FIT36. Alongside WellBiz Brands, Wellen also held Marketing Director roles with Franchisors of established companies such as RE/MAX LLC, PostNet International, and The Little Gym International.
Tara McHenry
Ops Hound (VP of Operations)
With over 10 years of progressive franchise support experience, Tara brings knowledge and experience in many cross-functional disciplines including; retail program development, business coaching, conference and event planning, learning & development, and operations support for brands such as Do it Best, Elements Massage and Camp Bow Wow.
Bernadette Bille
Guide Dog (Franchise Performance Coach)
Bernadette has been involved in franchising for 13 years as both a franchisee and Franchise Business Coach. Bernadette started her journey in franchising by owning a Massage Envy for 8 years before joining the brand Painting with a Twist for the last 2 years as an Operations Consultant. Her experience as both a franchisee and working for a franchisor gives Bernadette a unique perspective in franchising operations.
Amanda Moore
Marketing Bulldog (VP of Marketing)
Amanda built her marketing career with a background in web design, SEO, social media, email marketing, and everything Google. Having a passion for working directly with business Owners, she moved into franchise marketing. Before coming to Wag N’ Wash, Amanda was the Marketing Manager for Homewatch CareGivers; an International brand with over 120 locations.
Leia Ricafrente
Paw-sitive Growth Guard Dog (Brand Manager)
Leia serves as the point of contact for all franchise and brand support in the implementation of marketing initiatives. This includes broadcast, out of home, print, digital, social, events, sponsorships, etc.
Jamie Romano
Biscuit Counter (Director of Accounting)
Jamie specializes in helping new brands create and establish processes to help them and their franchisee partners excel. She prides herself on not being the typical “boring accountant” and being able to establish close working relationships with Franchise Owners.
Our Pet Franchise Owners Love Us!
Hear what they have to say about their experiences with our Corporate Support team.
