RELATIONSHIPS
ARE OUR BUSINESS.
SUPPORT SYSTEM
Growth can’t be achieved without sufficient support.
We don’t think that our animal companions are the only ones who should be spoiled.
Training
The journey begins with our 2 phase training program held at Wag University. Phase 1 occurs over seven days when we review our philosophy, real estate and construction, marketing, and product training. Phase 2 is 4-6 weeks before opening when you spend 10 days working in our corporate stores. We support you 3 days prior and 7 days after opening. Ongoing training consists of webinars, site visits, and nutrition and product training via our intranet system, WagConnect.
Ops and Field Support
We guide you through our proven Cradle-to-Success program, with support through all stages of your business. From Welcome Call to Opening and beyond, you’re assigned a Franchise Relations Expert to maximize success. Support ranges from securing vendors, training on ops systems, ensuring compliance with health and safety, and team management. We work closely with you on effective management with on-site visits 3 to 4 times annually.
Marketing
We work with you, agency partners and vendors to provide tools and processes so you reach your sales goals and build brand awareness. Marketing will help formulate a plan to drive traffic to your store. Our team designs creative, evaluates the cost effectiveness of advertising and negotiates rates. Marketing will also help you identify community events for grassroots outreach. Marketing manages Google, Yelp and oversees social media presence.
Annual Meetings
As the Wag N’ Wash pet franchise rapidly expands from a regional brand to a national powerhouse, we are planning for our first annual meeting where we will work together to further our individual and joint success. We’ll also announce new programs and initiatives which can be discussed in a collaborative and exciting team environment.
Real Estate and Construction
Our Real Estate and Construction team helps you find the right location by pairing you with proven brokers who know the area best. We are with you every step of the way through site selection and lease negotiations. Our construction team assists you in finding a general contractor and managing the construction project to get you open as quickly and affordably as possible. Your contact during this part of development is Rob Flanagan, who facilitates your success through weekly phone calls.
Advertising
Local advertising is secured and paid for by our pet store Franchise Owners, and corporate marketing pays for advertising design, in store POP materials, social media management and the customer VIP program.
Affordable, great customer service and lots of fun to do with your pup! No appointment needed and no wait time… and is a fun way to kill an hour or two on your day off to get out of the house! Especially convenient for big dog owners, having a tub at your level that you don’t have to lean over and a big mess you get to leave behind rather than spend the day cleaning up your bathroom makes all the difference.
DANIELLE K. – UPLAND CA
SUPPORT TEAM
We don’t like to brag, but our team has decades of experience in retail, marketing, real estate and franchising.
We’re all fully committed to your success.
JEF STRAUSS
Co – Founder
Jef oversees the brand vision and provides advice on finding the right locations for our partners. He has a Bachelor of Arts from Evergreen State College in Olympia, WA.
DAN REMUS
Co – Founder
Dan has a keen understanding for creating guest experiences worth repeating again and again. He is one of the main driving forces in the creation and success of the Wag N’ Wash pet franchise.
ROB FLANAGAN
President
Rob is focused on creating positive partnerships and streamlining operations. A franchise executive with an M.A. in Psychology, he has decades of experience in Franchise Development and Operations.
SUE AGER
Director of Marketing
Dedicated to creating marketing campaigns that translate into increased store traffic, Sue assists with development of community partnerships to raise brand awareness and brings over 25 years of media experience.
ABE DUNAWAY
Dir of Training & Franchise Support
Flagship store manager in 2007, Abe brings a decade of personnel training, development, retail and database management, inventory controls, and public speaking experience. He guides training, and assists in opening locations.
GARTH MOORE
VP of Operations
With several years’ experience in franchise growth and support, Garth brings knowledge and experience in many cross-functional disciplines, including; Real Estate and Construction, Purchasing and Logistics and Ops/Support.
JOHN CARROS
Dir of Training
John owns and operates the Monument, CO franchise, which gives him a unique, valuable perspective on Franchise Owner training needs.
