Several months ago, investing in a recession-resilient franchise industry like pet care would have been seen as a smart choice for the future. Today, as the COVID-19 crisis continues to unfold, owning a business in an industry that historically has done well in recessions is essential. Here at Wag N’ Wash, we are proud to be part of an industry often described by experts as recession-resilient. What makes the pet care industry resistant to recessions? Simple. We love our companion animals and will always do whatever it takes to give them the best of everything. That’s why, when other industries are struggling, the pet industry continues to do well, and in some cases, thrive. Take a look at how the pet care industry has weathered past economic storms and see why we’re referred to as a recession-resilient franchise: While businesses in the pet industry generally tend to do well in a recession, Wag N’ Wash has historically been a truly recession-resilient franchise, and we’ve got the numbers to back it up! Our President, Rob Flanagan, had this to say about the subject: “I see almost all pet brands chirping on the fact that the pet industry is recession resilient. This is true! However, here at Wag N’ Wash, we can provide real data from our stores that were open during the Great Recession. We opened 2 locations in 2008. AUV Growth from 2008-2009 was 8.45%. Our Littleton, CO store grew by 22% from 2008-2009. AUV Growth from 2009-2010 was 17.36%. Our Highlands Ranch, CO store grew by 46% from 2009 to 2010 Why? Because we have five separate revenue streams. Because we love our guests’ pets as much as they do. Because pets are treated like family. We are the best pet option during a recession!”
“I see almost all pet brands chirping on the fact that the pet industry is recession resilient. This is true! However, here at Wag N’ Wash, we can provide real data from our stores that were open during the Great Recession:
- We opened 2 locations in 2008.
- AUV Growth from 2008-2009 was 8.45%.
- Our Littleton, CO store grew by 22% from 2008-2009.
- AUV Growth from 2009-2010 was 17.36%.
- Our Highlands Ranch, CO store grew by 46% from 2009 to 2010.
- Because we have five separate revenue streams.
- Because we love our guests’ pets as much as they do.
- Because pets are treated like family.
We are the best pet option during a recession!”
–Robert Flanagan, President- Wag N’ Wash
However, no matter how well-prepared a business is for riding out an economic setback, nothing could have prepared any industry for how to cope with COVID-19. With people being ordered to shelter in place, many companies have been forced to close their doors- in some cases, permanently. Fortunately, our pet care franchise falls into the “essential business” category, since dogs and cats still need the food, natural supplements, treats and more that our customers rely on Wag N’ Wash to provide. Our in-store experience has changed significantly since the novel coronavirus first made its way into the United States, but our absolute dedication and devotion to helping animal companions live their best lives hasn’t changed one bit! Here’s what we’re doing at Wag N’ Wash to make sure our customers can still receive the outstanding service and quality products they have come to expect from us.
Self-Wash Service With Social Distancing
While our full-service grooming centers are unfortunately closed for the time being, customers can still take advantage of our self-wash service. In order to keep everyone safe and well-protected, we are adhering to social distancing practices recommended by the CDC by allowing no more than 10 people into our self-wash area at one time. We’ll be looking forward to welcoming our favorite customers back to our grooming stations all over the country as soon as we’re able, but until our guests can treat their companion animals to a well-deserved spa day, at least they can still make sure they are freshly bathed and feeling great!
Limiting contact by social distancing has become the new normal for us all, and it is of great importance to Wag N’ Wash Franchise Owners and corporate staff that both our Team Members and customers stay safe and healthy during this unprecedented time. That’s why we have modified our store experience by adding curbside pickup service. This convenient method of shopping allows customers a safe, contact-free way to get the essential pet food and care products they need. We don’t see our Wag Shops as a pet supply or even a retail store. We are the first responders for our guests to ensure that we can continue to help them bond with their companions, and keep ‘em waggin’! And since we’re still Wag N’ Wash, we can’t resist having a little fun with our new setup and making our two-legged and four-legged customers happy when they stop by! Jon Wagner, the Franchise Owner of Wag N’ Wash- Lakeville, Minnesota, set up a whimsical curbside stand for customers to pick up their favorite products without having to set foot in the store, complete with a fun Easter Bunny suit to celebrate from a distance!
Delivery for High-Risk Customers
To our guests, pet food isn’t just an item you pick up anywhere! It is an essential part of the overall health of their companions that they love. Here at Wag N’ Wash, we appreciate that some of our customers have health conditions or underlying issues that further complicate what used to be a simple act of coming to our store and purchasing pet food and supplies. To accommodate our high-risk customers, some Wag N’ Wash stores have taken it upon themselves to personally deliver the supplies these guests need for their companion animals, right to their door! We can provide contact-free delivery to customers who are in need of a little extra assistance during this time. After all, they have always been there for us- we’re proud to be able to be there for them!
Saving the Day From Shipping Delay
Though it can be easy and convenient to order pet food and supplies online most of the time, current conditions have given way to serious supply chain issues and product shortages that can result in a delay of days to weeks for online order delivery. This can spell trouble for people who are at the very bottom of their companion animal’s last bag of food! Fortunately, a trip to Wag N’ Wash can save the day. We’re well-stocked with premium-quality products including natural dog and cat food free from corn, wheat, soy, artificial flavors, and by-products. We’re here to help you make sure your companion animal is still eating healthy food even when online ordering isn’t working out. For those who prefer to place an online order and have their products dropped off to their doorstep with zero contact, some Wag N’ Wash locations like our Queen Anne Avenue store in Seattle are offering same-day deliveries for online orders! In addition to being considered a recession-resilient franchise, Wag N’ Wash provides customers with the convenience of getting what they need right when they need it, rather than having to wait for increasingly lengthy shipping times.
Welcoming New Customers and Companion Animals
When times get tough, it’s important to keep looking for silver linings. One of the more positive things that have come out of the COVID-19 crisis is the fact that a large number of dogs and cats have found their “fur-ever” homes! People who are finding themselves spending nearly all of their time at home are increasingly adopting pets, to the point where many animal shelters across the country are reporting that they have found homes for all their adoptable pups and kitties! This pet adoption boom is not only good news for all the companion animals who have traded shelter life for a home and family, but also for Wag N’ Wash Franchise Owners, and other owners of businesses in the pet care industry. Since the joy of having a pet in the family is as recession-proof as the pet industry itself, there will always be a need for an all-in-one shop staffed by knowledgeable people who can answer questions and make expert recommendations for each pet’s individual needs. We’re currently still well-equipped to help new pet parents find all the food, toys, treats, and supplies they need to welcome their new animal companion home, and we look forward to becoming the go-to pet destination for all new dog and cat companions once we’re back up and running at full capacity.
Our Recession-Resilient Franchise is Here For our Customers and Franchise Owners…Now and Fur-Ever!
Wag N’ Wash has always been committed to the health and well-being of companion animals, and now more than ever, we see this as an opportunity to help the dogs, cats, and humans in the communities we serve by making our stores as accommodating as possible during this extraordinary time. As part of a recession-proof industry, we’re confident that we’ll be back to providing customers with the unparalleled in-person service and all-in-one pet shopping experience they’ve come to know and love, but in the meantime, we’re happy to keep coming up with creative new ways to provide our customers with what they need, when they need it. We are also dedicated to providing our Franchise Owners with the highest level of support as they navigate these uncharted waters. We can’t imagine what a crisis like COVID-19 must be like for independent business owners going through this alone- we are here to help our Franchise Owners with whatever they need, now and in the future, with their marketing, financial planning, real estate, and more. Franchise Owners know they can turn to us for the kind of support that helps them stay afloat and plan for better days ahead as we make it through this tough time together. Now’s the time to invest in a recession-resilient franchise. Wag N’ Wash is currently awarding opportunities in territories across the United States. Find out more about us here. Be a social animal- like us on Facebook. Follow us on Instagram. Connect with us via LinkedIn. Subscribe to our YouTube channel.