More people in the United States own pets than ever before. Nearly 85 million families in the U.S. have pets, according to the American Pet Products Association(APPA.) That is nearly 68% of all households in America. Of those households, nearly 80% consider their pet’s to be beloved members of the family. As cherished members of the family, pet owners love to spoil their furry family members and are happy to spend big on their pets! Pet owners love to pamper their pets and with the number of pets in the country growing, pet franchise opportunities are booming.
Pet Ownership Is On The Rise
Pet ownership is on the rise with the number of pet owners increasing every year for the past two decades. There are currently near 90 million dogs owned countrywide and over 90 million cats, with numbers continuing to rise. This trend is expected to continue well into the future. Americans are now waiting until later in life to start their own families, and while this trend may seem unrelated researchers have found that these individuals are more likely than average to own a pet. Millennials are looking at pet ownership as a trial run for parenthood and they love to pamper their pets.
A Growing Market
With pet ownership on the rise it should come as no surprise that the pet industry is growing strong. In 2016 alone pet owners spent $66.75 billion on their pets according to the APPA, and sales continue to rise. Those numbers are expected to reach $96 billion by 2020, according to Packaged Facts, a leading market research firm. The pet industry is booming, and with it, business for Wag N’ Wash owners! The average Wag N’ Wash location generates $1.5 million in annual revenue.
At Wag N’ Wash, we recognize that our pets are cherished members of the family, and as loved and valued members of our families we love to pamper them. Regardless of economics, we love to spoil our pets. While no industry is entirely recession-proof we have found that pet owners will continue to pamper their pets regardless of the economy. In fact, we found that 92% of pet owners spent the same or more on their pets during the most recent recession! We love our pets and we spend big on them, no matter the economy.
The Wag N’ Wash franchise model is setup to take advantage of a huge segment of the pet industry market by creating four separate revenue streams. Each Wag N’ Wash features a retail store where pet owners can pick up high quality food, toys, bedding and more. Every location has a bakery where pet owners can pick up fresh treats for their pet! These treats are made with human grade ingredients and baked right in our store. Each Wag N’ Wash features self-service washing stations with our own line of shampoos, and finally, we offer full service grooming.
Pet food alone accounts for $23 billion in sales, with an increasing demand for high quality natural options. Dog toys and accessories increased by 30% in 2010, from $56 million to $73 million. When you add the income from retail merchandise to that from the bakery, self service wash, and full service grooming it’s easy to see that we have found the recipe for success with our one-stop shop and pamper experience for pet owners and their pets!
At Wag N’ Wash, we recognize that having a vision for the future and recognizing market trends has been key to our success as a brand. In 1999, we saw that there was a need in the market for a local shop that understood the importance of our pets. We opened our doors with our high quality pet bakery and self-service dog wash, featuring our own line of natural shampoos, and the concept grew from there! Wag N’ Wash leads the industry as the demand for natural high quality products in the pet industry continues to grow. We recognize that staying ahead of the trends and pioneering in the industry is key to the growth and success of our business.
Leader In the Industry
Wag N’ Wash was ranked both by Entrepreneur’s Franchise 500 for 2018 and Franchise Gator Top 100 of 2018. Both of these highly competitive awards look at key factors of a successful franchise when deciding which business will be included for that year. As a recipient of both these awards we have shown that our franchise model is set up for financial strength and stability over time. With a growing market, vision for the future, and a proven model for success, there is huge opportunity as a new Wag N’ Wash pet franchise owner. Find out more about starting your own successful pet supplies franchise by filling out the form below.