How the Pet Food Franchise Industry is Evolving. Wag N' Wash

Evolving Industry

How the Pet Food Franchise Industry is Evolving

One thing that’s certain is that pet food isn’t what it used to be. All it takes is a walk down the pet aisle of a supermarket to notice the difference. The days of brown sludge and pellets are long gone and have instead been replaced with an array healthy and appetizing cuisine options. Indeed, the pet food industry itself has reported on a number of growing trends that are revolutionizing the way pets eat, but more importantly, the way pet parents want their pets to eat. Here are a few of them:

Mimicking human trends

There’s been an undeniable uptick in the public’s desire to eat healthier. This desire has in turn been met with more and more options that accommodate gluten free, Non-GMO, raw foods diets etc. More and more of these trends can now be found in pet foods as well.

Only the best for Fido

It’s becoming exceedingly common to see pet meal options that read like entrees off the menu of your favorite restaurant. From ravioli to casseroles to birthday cakes, pets are enjoying versions of human food engineered to their tastes. Their foods also now include exotic meats and seasonal options.

DIY pet food

It’s often said that if you want something done well you’ve got to do it yourself. Nowhere has this philosophy been applied better than in the food industry. Pet owners across the country are rolling up their sleeves and making their own pet food. The DIY option is especially appealing because it involves minimal processing and opens the opportunity for personalization.

Targeted foods/ Preventative foods

With pets being increasingly susceptible to the same illnesses that we are, many pet foods are now creating food options chock full of specific ingredients for targeted dietary and health needs.

Clean labels and transparency

Now more than ever, pet parents are taking greater care to read the labels on pet food. The expectation from health-conscious pet parents is that they should be able to recognize all if not most of the major ingredients in the form of protein, grain and the like.

Local sourcing

Another food trend that has trickled into the pet food industry is the idea of locally sourced food. The appeal behind locally sourced food or “farm to table” is knowing where your food comes from. For many pet owners, this desire extends to their pet’s food as well and knowing that the ingredients not only support a local supplier, but are guaranteed fresh as well.

How these trends manifest at Wag N’ Wash

As a pet food franchise, Wag N’ Wash is not only aware of all these trends, but incorporates them into its practices as well. What this means for franchisees is that you would be buying into a franchise that sets you up for success by staying ahead of the curve. Wag N’ Wash is leading the charge on what an up-to-date pet food franchise should represent. Our focus on a variety of fresh, natural and wholesome ingredients with nutritional supplements is in line with what pet parents want for their pets.

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Evolving Industry