At Wag N’ Wash Natural Pet Food & Grooming the selection of franchisees is all about fit. That means our business emphasis shifts from growth and opening stores to making sure our owner / operators understand our philosophy and have similar goals.
We look for people who can function as cultural co-founders and understand that the brand promise of “we love your companion pet as much as you do” guides our day-to-day activities. We seek business partners and take extra steps to make sure there is a good fit before candidates get too far in the process.
“This is important not only for a potential franchisee, but for the franchisor. Just last week during a phone call with a prospect it was clear that the timing of opening a Wag N’ Wash (the prospect dream) didn’t align with their family just yet. I think a lot of franchisors would have looked the other way, but we do things a little different at the Wag,” said Rob Flanagan, President & Pack Leader.
With a focus on partners that get the “Wag” and our mission to enhance the lives of companion animals as well as run a profitable business, we want to grow a generational business. Our growth strategy is based on the foundation that some of our goals may not happen in our lifetime. We want our grandchildren to experience the vision as much as we do.
“We are very fortunate in our approach to finances. Our operational expenses are 100% covered by our royalty revenue. We don’t have to sell an agreement to make sure we make payroll. This allows us to make sure we are strategic in our approach,” explained Flanagan.
Part of our strategy is to reimagine our footprint to open up the potential that comes with lower build out costs. We are excited about our new footprint model. “In the past the minimum square footage was around 3,500. Starting in 2019 we are exploring smaller footprints with a lower build out expense. This opens more real estate opportunities,” said Flanagan.
By focusing on the right fits, Wag N’ Wash has grown from nine locations in 2016 to 19 in 2019. The pet industry itself continues to achieve unparalleled growth. In 2018 the American Pet Products Association estimates spending on pet products at $72.13 billion. Spending is forecast to reach $96 billion in 2020 according to Packaged Facts, a leading market research firm.
Wag N’ Wash locations with their four revenue streams are right in the thick of that growth. https://franchise.wagnwash.com/. Want to find out if you are the right fit? Call 720-316-6623 today.s