As retail stores, restaurants, and bars begin to reopen across the country, a sense of normalcy has begun to return. However, many still wonder, “will things ever be the same as before?” It’s hard to give a definitive answer at this point in time, but we can give some insight into how the pet industry as a whole will change and how our recession-resistant pet franchise plans to operate. Additionally, a recent article from PetBusiness.com helped us to further understand the current climate.
To better grasp how the pet care industry has been affected by COVID-19, The American Pet Products Association (APPA), the Pet Industry Distributors Association (PIDA), the Pet Industry Joint Advisory Council (PIJAC), and the World Pet Association (WPA) recently conducted a survey of their members to better comprehend the current climate, challenges, and opportunities. Conducted during May 2020, the survey garnered responses from over 500 retailers, as well as pet product manufacturers, veterinarians, groomers, and boarders.
Overall, the results of the survey were very insightful into how Wag N’ Wash compares to its competitors. 75% of respondents stated that they remained open during the COVID-19 pandemic, including our recession-resistant pet franchise. 76% are increasing sanitation and cleaning, 72% are providing personal protective equipment to employees and 56% are limiting the number of customers allowed in the store. APPA CEO Steve King responded to the results of the survey by saying, “The new and extensive protection measures being implemented throughout the pandemic aptly demonstrate the ongoing commitment of the responsible pet care community to the safety and well-being of humans and pets.” We’re are proud to have upheld measures such as these during the pandemic here at Wag N’ Wash, like our curbside delivery option and online ordering. We strive to help you not just keep your pet safe, but yourself as well!
The adaptability and flexibility of our business model is just one of the many reasons why our Franchise Owners are primed for success. We constantly stay up to date with trends to make sure we are catering to the needs of our customers and keeping each of our franchise locations busy! Additionally, we offer a variety of services based on the preferences of our customers and their pets. These include washing, grooming, and nail trimming services, as well as our gourmet bakery! Paired with food and product sales, these services offer the Owners of each of our recession resilient pet franchises the potential for tremendous profitability! Last year, our franchises saw average gross revenues of $1,600,972, with our top location earning $1,981,115. With an initial investment starting at $425,050, one can see the potential for success!
But profitability isn’t everything. You want to be truly enjoying what you do every day! That’s not a problem for the owners of our recession-resilient pet franchise, however. After all, Who wouldn’t want to be working alongside dogs and cats every day?! Furthermore, our Franchise Owners are their own bosses, meaning they get to work on their own schedules. They have an ideal work/life balance meaning they can take time off when they need it and spend more time with their families. Additionally, our Franchise Owners can rest easy knowing that the Wag N’ Wash corporate support team has their backs through thick and thin, assisting with whatever challenges may arise. This includes everything from training new employees, pushing marketing efforts, or helping adapt to the ever-changing business climate. Few franchises have this level of support for their owners.
While we reflect on the past few months and the aftermath of COVID-19, many of us see the pandemic as one of the biggest challenges during our lifetime, which is certainly true. At Wag N’ Wash, however, we welcome a nice challenge. We were fortunate to be able to remain at least partially open throughout the entirety of the initial COVID-19 outbreak and adapt our business model to fit the need of our customers and meet safety regulations. By implementing curbside pick-up and online ordering, we were able to successfully keep our customers, Franchise Owners, and their pets satisfied! We’re happy to continue to offer these services moving forward, as well as our usual ones, helping us cater to every kind of customer and their pets!
As we continue to move forward through this challenging year, we look to our amazing Franchise Owners to give our brand voice and to spread our mission. We are currently accepting applicants for select territories across the country! If this sounds like something you would be interested in, don’t hesitate to visit our franchising site today!