Pet Product News, an outlet for press and original content in the Pet Product and Lifestyle category, recently covered Wag N’ Wash Natural Food & Bakery for the deployment of advanced customer loyalty technologies. These changes are needed to provide a better user experience and extend the visitor lifetime value. More specifically, Pet Product News highlighted the company through its renewed, sales-responsive customer loyalty program – an extension of the already industry-leading corporate support offered by Wag N’ Wash.
The program is expected to improve customer retention and maintain, if not increase, total purchase amounts by frequent and repeat customers.
About the Program
According to the release by Pet Product News, the recently introduced customer loyalty program analyzes consumer interactions and better prioritizes the items and services most important to each individual guest. This comes from a statement by company officials.
Upgraded Loyalty Provides A VIP Experience
The news piece highlights the VIP Loyalty Program. The updated customer loyalty program recognizes guests under multiple purchasing criteria, including total purchase amount. For pet owners who have repeat visits, the total transaction amount is used to help funnel transactions of equal and higher totals, according to sources familiar with the program. Pet Product News, while interviewing company officials about the loyalty program, put it like this:
“When guests spend $300 dollars they earn a $10 voucher for their next purchase. In addition, guests receive the 11th bag of pet food for free after purchasing 10 of the same family and size. Loyal customers will also receive special offers throughout the year.”
A Market Based Approach
Company officials have confirmed the program’s newest features are designed and hosted by Insight out of Chaos, a Miami-based database marketing company. The advancements allow Franchise Owners with Wag N’ Wash to record and follow the trends of their customers through the renewed marketing platform, company officials said. By utilizing the data collected by existing CRM tools, updates to the Wag N’ Wash loyalty program will provide more guests with tailored deals, vouchers, and coupons relating to their recurring companion’s needs and wants.
In addition, the updates can help continue and increase ticket totals and develop a better architecture for purchasing behavior.
“We wanted to create a program that first and foremost said ‘thank you’ to our guests.” – Robert Flanagan, president of Wag N’ Wash.
Rob goes on. “They are the ones that make us the destination for their companion’s needs, whether it’s for the self-wash, bakery items or for accessories. The information we can gather with the help of Insight Out of Chaos is instrumental in the process of providing better support for our guests and further allows us to tailor offers to the specific needs of the guest.”
Current Customer Loyalty Program
According to individuals familiar with the program, there are currently 159,000 Wag N’ Wash guests signed up for the Wag Card. The versatility of the program to identify customer needs has never been as keen as it is now.
Known for its proven concepts in delivering outstanding service and quality in the pet industry, as well as its strong franchisee support network, Wag N’ Wash Natural Food & Bakery always aims to strengthen its brand and its team. To do this, the franchise hosts an annual reunion and awards ceremony to focus on successes and strategies for continued growth.
This year’s reunion, which was held in October in Denver, featured sessions on customer acquisition and retention, growing sales and recruiting employees, among others. The forum allowed franchisees to come together and learn from one another.
“We are committed to ensuring that our existing stores perform at the high level our customers have come to expect, and carving out time to discuss strategies to improve store operations and employee performance is essential,” says Robert Flanagan, President of Wag N’ Wash. “We understand that our franchisees are leaving their businesses for several days and we’re committed to providing a ‘Return on Time’ meaning tactics they can immediately implement in their business to drive sales and profitability. We look forward to watching our franchisees and corporate store managers implement conference lessons throughout the coming year.”
Pet Product News featured the new Wag N’ Wash Natural Food & Bakery loyalty program in its online edition today.
The company recently introduced an improved loyalty program that better prioritizes the items and services that are most important to each individual guest, according to Robert Flanagan, President.
The VIP Loyalty Program recognizes guests for repeat visits based on the total transaction amount. When guests spend $300 dollars they earn a $10 voucher for their next purchase. In addition, guests receive the 11th bag of pet food for free after purchasing 10 of the same family and size. Loyal customers will also receive special offers throughout the year.
Julie and John Carros, owners of the Wag N’ Wash location in Monument, Colorado, were chosen to take part in the International Franchise Association’s Franchise Opportunities Blog #FranchiseeFriday Q&A! This was a wonderful opportunity for Julie and John, and their Wag N’ Wash location, as they were able to take advantage of the publicity provide insight as to how they participate in community outreach efforts, how they promote diversity in the workplace, and more.
When asked why Julie loved franchising, Julie replied, “John and I are new business owners, but we aren’t new to business. We know that we aren’t experts in starting up businesses and appreciate the value we get from working with people who have ‘already figured it out’.”
To read the full interview, CLICK HERE
Interested in franchising with Wag N’ Wash? CLICK HERE for more information!